Sales letter
SOLITICATION LETTER FOR REED MATTRESS
[contact]
[practice]
[street address]
[city][state][zip]
RE: Adding profitability to your practice
Dear Dr. Smith:
These days, if you want your practice (and your income) to grow, you need to continually be looking for new ways to help your patients.
Well here’s something simple that your patients use every day. Or night, I should say. Did you know that almost a third of mattresses are purchased with the idea of relieving back pain? Yet an amazing 98% of mattress purchases are made without the input of a healthcare professional. When you stop and think about it, shouldn’t your patients – patients who are coming to you for help with their physical well-being – consult with you before they make an investment in a mattress?
Being able to provide a quality mattress to a patient can be an important (and highly profitable) part of your practice. I know. I spent 40 years as a practicing chiropractor. The problem I found, however, was finding a high-quality, pain-relieving mattress that’s affordable for most patients. And so at Reed’s Mattress Concepts, we’ve dedicated our resources to the design and development of just such a mattress. In fact, we’ve designed five different ones so as to meet the needs of just about everybody.
And now you can take advantage of the technology we’ve developed. By making our affordable, quality, long-lasting, amazingly comfortable mattresses available to your patients, you can make a huge, positive impact on their health and comfort, while providing yourself an easy way to grow your practice.
It’s a perfect fit.
I’d like to show you our innovative mattresses, and I’d like to show you how easy it can be to add to the profitability of your practice. Visit our website at www.reedsmattressconcepts.com. Then give me a call at 513-555-1212. We’re close by and I’d love for you to drop by our showroom and see what we have to offer you and your patients.
Your practice ought to be growing, and we can help. I look forward to hearing from you.
Very Sincerely,
Herman W. Reed, D.C.